There are many gods in the U.S. Santa Muerte is gaining ground even among non-Latins. Lots of people consider themselves pagans and practice ancient rites and venerate oak trees. How about all those chicken sacrifices? Many see the federal government as the all-giving big guy. Isn't climate change belief a kind of religion? So what is the big deal? When you see something that clashes with your personal reality, frequently your own beliefs are reinforced.